Past Webinars

  • January 23, 2014
Advertising and Promotions: Basic Legal Principles in Today's Fast-Paced Digital World

Please join Fitch, Even, Tabin & Flannery LLP for a complimentary webinar, "Advertising and Promotions: Basic Legal Principles in Today's Fast-Paced Digital World," presented by Sherri N. Blount and Nicole L. Little. The webinar will take place on Thursday, January 23, 2014, at 9:00 am PST / 10:00 am MST / 11:00 am CST / 12:00 noon EST.

Although today's marketplace is bursting with opportunities to advertise and promote through more social media outlets and mobile apps than most people can keep track of, the same basic legal principles apply to advertising and promotions today as they did 50 years ago, albeit with a few new rules and exceptions. This webinar will provide an overview of the legal principles you should keep in mind whether advertising or promoting in print or digitally. We will discuss the following topics and more:

  • A brief synopsis of claim substantiation, disclosures, comparative claims, and endorsements
  • A summary of lottery law, consideration, sweepstakes rules, and contests
  • Important considerations that apply specifically to digital advertisements and promotions, such as 
    • complying with the law when running your promotion on popular social media platforms
    • making sure your dot-com disclosures are accessible and understandable 

Our speakers will be Fitch Even partner Sherri N. Blount and attorney Nicole L. Little. Sherri has extensive experience as a transactional and regulatory attorney whose practice focuses on the intersection of intellectual property, media, and advertising and promotions law. Nikki divides her practice between IP litigation and transactional work. In addition to patent prosecution and clearance and opinion work, she counsels clients on the IP issues that arise in corporate advertising, marketing, and promotions.


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